Master Class in Tokyo - Japanese Luxury Goods: A Flourishing Business in a Struggling Economy
Despite economic turmoil over the past few years, Japan remains one of the top 3 world markets for luxury goods, and has even regained a strong growth over the last two years. Is there a contradiction between economic turmoil and luxury market growth? What can explain this phenomenon unique to Japan? How can existing luxury brands build on this opportunity and emerging Japanese entrepreneurs seize this opportunity to develop their own home-grown luxury brands?
By Professor Michel Phan, Associate Professor of Luxury Marketing and Director of MSc in Luxury Management and Marketing programme, Director of Lifestyles and Consumption Cluster at emlyon business school, and Chief Editor of Luxury Research Journal.
Wednesday October 26th, 2016 – 5:30 pm
The International House of Japan, Inc.
5-11-16 Roppongi, Minato-Ku, Tokyo