The "soft transport" interview with Matthieu Faure, Marketing & Communications Director at Dott

Mar 14, 2019

In Paris 56% of the trips are less than 3km, so bikes or electric scooters are perfectly adapted to these short distances. Matthieu Faure, Marketing & Communications Director at Dott, tells us more.

By car with Uber, by water with Seabubbles, by bike with Ofo and, since December 2018, via electric scooter with Dott, Matthieu Faure (MSc in Management Grande Ecole Programme 2002) has evolved in all the major companies that have revolutionised mobility. During his time at the VTC group, he experienced the transformation of a start-up into a large international group, which meant facing brand reputation issues and dealing with the challenges that go with strong growth. "At SeaBubbles, I worked on an unusual product: neither boat nor plane, it was a vehicle that floats above the water, it was a small structure and we had to build it from scratch." With Ofo, and the explosion in shared bikes in Paris, he continued to evolve in the micro-mobility sector. Now, Director of Marketing at Dott, a start-up founded by two Frenchmen in Amsterdam, he is helping to develop the use of electric scooters in Europe and soon in Paris. This is a ‘juicy’ and competitive market, especially since the City of Light has become the world capital of electric scooters.

What are the key mobility issues in cities today?

There are five of them in my opinion. There are traditional issues such as the efficiency and accessibility of transport means and, now, in addition, there are issues of environment, insufficient infrastructure, and connectivity or interconnection.

Six companies have launched into the scooter market in Paris, how do explain this?

Paris has always been an innovative city in the field of mobility. It was the first city in the world outside of the US to welcome Uber. Paris is also particularly well suited to micro-mobility: the city has a high population density in a relatively small area and its numerous cycle lanes encourage these new means of transport to emerge. Not forgetting the city’s drive to reduce the number of cars. Moreover, France has a culture of using scooters: it is a childhood pleasure we are happy to rediscover later in life. And, then there is the fact that it is fashionable right now. The success of the early providers has attracted investors.

Yes because this market is evolving very quickly…

There’s no question! Current predictions are that in 5-10 years, between 1 and 1.25 million trips will be made on scooter each day in Paris, with the average price of a trip set at €2.5. For Paris alone, the market could amount to 1 billion euros. And in Europe, it's a market between 20 and 30 billion.

How is Dott working to ensure it beats the competition? 

We are a European company in a market dominated by Americans and Chinese. Dott boasts a highly experienced senior team in tech. and mobility. Also, Dott’s scooters are stronger and more comfortable than the competitions’ products; and they are specifically designed for shared use. Finally, the company is seeking a responsible and collaborative approach with the municipal councils of the cities where its scooters are used.

Are scooters a fad?

There is probably a fad, but the demand is real. This non-polluting, cheap, fast and efficient, free-floating system complements the traditional public transport offer (bus, tram and metro). In Paris, we know that 56% of trips are less than 3km, so bikes and electric scooters are perfectly adapted to these very short distances.

How do you get about in the city?

I use all the different transport offers depending on the weather and distance I have to travel. I might use a chauffeur driven car, hop on a bike, take a scooter, the subway, or I walk!

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