On the 20th of November, 70 EMLYON alumni working in London got together at the Wyld Bar (“Wyld by Name and Wyld by Nature”) of Hotel W for a cosy evening in one of the trendiest bars of London. They were welcome by Nicolas Hauvespre (another alumnus) Regional Director of Marketing, Western Europe at Starwood Hotels & Resorts Worldwide, Inc., who took the opportunity to make a fascinating presentation on Starwoods Hotels brand marketing strategy of which Hotel W is an integral part. EMLYON was represented by Sandrine Caillat, in charge of the international development of EMLYON FOREVER, EMLYON’s global network of alumni, graduates and students (http://www.emlyonforever.com/gene/main.php?base=432). This was also the opportunity to celebrate the freshly released study of the Figaro which ranks EMLYON as the third best business school in France after HEC and ESCP-EAP. The event was organized by Tanneguy Cazin d’Honincthun, EMLYON’s correspondent in the UK.